Brokerage Loans Warehouse has appointed Jim Robinson as its head of comparison, which the firm said would “solidify its position as a leader” in the market.
Loans Warehouse said comparison sites had been a “driving force” behind second charge lending, which had acted as a pathway between consumers and brokerages.
The firm has worked in a fulfilment capacity with the likes of Money.co.uk and Compare the Market, and said it was “doubling down” to make sure it was at the forefront of innovation.
Jim Robinson has a career in secured lending spanning 20 years, and in that time, he has held senior roles at RBS, NatWest and Virgin Money. Most recently, he was the head of strategic partnerships at Evolution Money, where he helped to shape the secured lending proposition.
Outside of his work in finance, Robinson has launched a data monetisation business for sports clubs and charities, which has resulted in private equity investment. He also led the development of a direct-to-consumer (D2C) secured loan proposition in the comparison market.
Robinson said: “I’ve had the pleasure of working with Matt and the Loans Warehouse team for many years, both professionally and as friends. Their vision, dedication, and relentless commitment to the finance sector have always stood out to me. With an award-winning service and an unmatched determination to deliver results, they are the ideal broker partner.
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“I’m excited to join the team and contribute to their continued success in the months ahead.”
Matt Tristram, co-founder of Loans Warehouse, said: “I’m delighted to welcome Jim to Loans Warehouse; we’ve been colleagues and friends for many years and I’m excited to work together.
“His depth of experience, strategic vision, and ability to drive innovation within the comparison sector will be invaluable as we continue to expand our distribution and drive growth. This appointment is a clear statement of intent – Loans Warehouse is investing in the best talent to remain a market leader.”
