Record-Breaking Salary at Manchester City
The path of Erling Haaland from a prodigy to one of the best-paid athletes on the planet demonstrates the power of football as a business, trade, and a part of the fabric of society.
According to Goal, the Norwegian striker reportedly earns ~£525k/week (est.). Major outlets reported a record extension in January 2025, with bonuses pushing his gross weekly haul much higher.
Haaland’s salary level reflects his extraordinary output in front of goal and Manchester City’s determination to lock down a generational striker. It also underscores his enduring ability to routinely convert chances and drives Guardiola’s side toward trophies.
Contract Extension Through 2034
According to the BBC, in Jan 2025, Haaland signed a nine-and-a-half-year deal to 2034, reportedly with no release clause. This renewal is set to extend the Norwegian’s stay at the Etihad until the summer of 2034. This is among the longest contracts in Premier League history.
The lack of a release clause shows Manchester City’s commitment to the talent and his value. On the player’s part, at the point of signing the agreement, he demonstrated his quality through appearances (126) and goals scored (111).
Salary Figures in Comparison with League Numbers
Haaland is widely reported as the Premier League’s highest-paid player at ~£27.3m/year (2025 est.) This places him above many other top earners in the league, as illustrated below:
| Rank | Player | Club | Estimated Weekly Salary (£) | Estimated Annual Salary (£) |
| 1 | Erling Haaland | Manchester City | 525,000 | 27,300,000 |
| 2 | Mohamed Salah | Liverpool | 400,000 | 20,800,000 |
| 3 | Casemiro | Manchester United | 350,000 | 18,200,000 |
| 4 | Virgil van Dijk | Liverpool | 350,000 | 18,200,000 |
| 5 | Raheem Sterling | Chelsea | 325,000 | 16,900,000 |
| 6 | Bruno Fernandes | Manchester United | 300,000 | 15,600,000 |
| 7 | Bernardo Silva | Manchester City | 300,000 | 15,600,000 |
| 8 | Jack Grealish | Everton (on loan from Manchester City) | 300,000 | 15,600,000 |
| 9 | Omar Marmoush | Manchester City | Estimated to be 295,000 (Capology, 2024) | 15,340,000 |
| 10 | Kai Havertz | Arsenal | 280,000 | 14,560,000 |
Sources: The Mirror, All Football, GiveMeSport, and FootballFanCast
Note: The reported wages are public estimates unless otherwise stated.
Financial Overview
Market Valuation
According to Transfermarkt, Erling Haaland is valued at €180 million (approximately $199.3 million) as of May 30, 2025. This places him as the most valuable player in the Premier League and ranks him among the top stars globally.
The Leeds-born striker compares competitively with other top players in the Premier League and the world, as illustrated below.
Erling Haaland vs. Top Five Most Valuable Players in the Premier League (2025)
| Rank | Player | Club | Market Value (€) | Last Updated |
| 1 | Erling Haaland | Manchester City | 180 million | Transfermarkt 30.05.2025 |
| 2 | Bukayo Saka | Arsenal | 150 million | Transfermarkt 30.05.2025 |
| 3 | Florian Wirtz | Liverpool | 140 million | Transfermarkt 05.06.2025 |
| 4 | Declan Rice | Arsenal | 120 million | Transfermarkt 30.05.2025 |
| 5 | Alexander Isak | Liverpool | 120 million | Transfermarkt 30.05.2025 |
Sources: Transfermarkt
Erling Haaland vs. Top Five Most Valuable Players in the World (2025)
| Rank | Player | Club | Market Value (€) | Last Updated |
| 1 | Lamine Yamal | Barcelona | 200 million | Transfermarkt 23.06.2025 |
| 2 | Erling Haaland | Manchester City | 180 million | Transfermarkt 23.06.2025 |
| 3 | Jude Bellingham | Real Madrid | 180 million | Transfermarkt 23.06.2025 |
| 4 | Kylian Mbappe | Real Madrid | 180 million | Transfermarkt 23.06.2025 |
| 5 | Vinicius Junior | Real Madrid | 170 million | Transfermarkt 23.06.2025 |
Source: Transfermarkt
Estimated Annual and Career Earnings
Erling Haaland’s significant earnings stem from his lucrative contract with Manchester City and various endorsement deals, as follows:
Estimated Annual Earnings (2025)
Based on his contract extension until 2034, Haaland’s estimated annual earnings for the 2025 season are:
| Category | Estimated Annual Earnings (£) |
| Salary | £27,300,000 |
| Endorsements | £10,700,000 |
| Total | £38,000,000 |
Sources: MSN, AiScore, Manchester Evening News, The Sun, Transfermarkt, and Sky Sports
Note that the actual total earnings, including image rights and performance-based bonuses, are higher, potentially reaching £45.5 million annually.
Estimated Career Earnings as of 2025
The former Borussia Dortmund striker’s estimated career earnings are still growing as he progresses through his long-term contract. Based on available data and projects, they are:
| Category | Estimated Earnings | Details |
| Career Earnings (as of 2025) | $93,600,000 | This figure reflects earnings from his professional contracts with clubs like Borussia Dortmund and Manchester City. |
| Current Salary | $36,500,000 | This contract is for nine and a half years, through 2034. |
| Endorsements | $14,000,000 | Endorsement deals are with Nike, Beats by Dre, and Midea, which generate this figure annually. |
Sources: MSN, Forbes, Salary Leaks, Daily Express, beIN Sports, Goal, and Spotrac
Business Ventures and Investments
Investment in a Norwegian Hair-Tie Company
Erling Haaland has invested in a Norwegian hair-tie company called Bon Dep, as follows:
| Item | Details |
| Company | Bon Dep is an Oslo-based company that initially started as a wholesaler for interior items but later gained popularity for its hair accessories, especially the “Kknekki” hair tie.
According to the Telegraph, Investment was confirmed in April 2024 |
| Haaland’s Role | Erling Haaland has become a minority shareholder in Bon Dep. He is also a regular user of their products and has expressed his preference for the Kknekki hair ties. |
| Motivation | His investment aligns with his personal use of the product and the brand’s ambition to expand globally. |
| Impact | Bon Dep has seen a significant surge in sales, particularly in European countries like Germany, Sweden, Denmark, the Netherlands, Belgium, and France, which is attributed to Haaland’s association with the brand. |
| Investment Strategy | This investment is part of His broader strategy to build a business portfolio outside of football, which also includes investments in real estate and biopharmaceuticals. Haaland is partnered with the Norwegian investment company Ogreid to help manage and grow these ventures. |
Sources: All Football, The Telegraph, SportsMint Media, Daily Mail, Wales Online, The Sun, TBR Football, and OneFootball
Acquisition of Shares
Erling Haaland is actively building a business portfolio beyond his football career through different share acquisitions and investments, as illustrated below:
| Company | Details | Date |
| Bon Dep (Hair-tie company) | Haaland acquired a minority stake in Bon Dep, a Norwegian company known for its “Kknekki” hair ties, which he himself uses. | April 2024, according to The Telegraph |
| Maritime and Merchant Banks ASA (Shipping Bank) | Through his investment company, Pillage 3 AS, Haaland purchased 600,000 shares in the Oslo-based Maritime & Merchant Bank ASA. This investment makes him a minority owner with approximately a 0.7% stake. | May 2024, according to Bloomberg |
| Hoegh Autoliners ASA (Shipping company) | Haaland has also acquired shares in Hoegh Autoliners ASA, a Norwegian car shipping company. | May 2024, according to OneFootball |
| Entra ASA (Real estate firm) | He holds shares in the Norwegian real estate company Entra ASA. | |
| Akastor ASA (Oilfield services investment company) | Haaland is also invested in Akastor ASA. | May 2024, according to Bloomberg |
| Nykode Therapeutics ASA (Biopharmaceutical company) | According to Norwegian media reports, Haaland invested NOK 12 million (USD 1.14 million) in Nykode Therapeutics, a Norwegian biotech headquartered in Oslo (with a Danish office in Copenhagen). | February 2024, according to Media Watch |
| Hyperice (Sports tech company) | Haaland made his first reported equity investment in 2021 by investing in Hyperice, a sports technology company specialising in recovery and performance products. | May 2021, according to PR Newswire |
Sources: OneFootball, TBR Football, The Athletic, Shipping Watch, City Xtra, CNBC, Luxembourg Times, Medwatch, and Totalplexsports
The Management of Haaland’s Portfolio
Balance Between Professional and Personal Guidance
The 25-year-old’s business ventures are managed through his investment company, Pillage 3 AS, often with involvement from his father. His team, which comprises financial managers and other advisors, play a crucial role in supervising his portfolio and seeking new opportunities.
Professional Management: Agent and Club
According to the Athletic and Mirror, other key personnel include:
- Rafaela Pimenta: Agent
- Egil Østenstad: Chairman of investment company Tyrannus, a holding firm for Alf-Inge’s business ventures
- Ivar Eggja: A close friend of Alfie who assists with commercial partnerships and day-to-day logistics
The Haaland family also works with tax and legal advisors, including Haaland’s uncle Astor.
Rafaela Pimenta, Erling Haaland’s agent, executes the following roles:
| Role | Details |
| Contract Negotiation | Pimenta is responsible for negotiating Haaland’s contracts with clubs, securing the best possible terms regarding salary, bonuses, and other benefits. |
| Transfer Management | Agents are essential in identifying transfer opportunities and facilitating negotiations between clubs, particularly in high-profile moves like Haaland’s. |
| Legal and Financial Advice | Haaland’s negotiator provides counsel on contract specifics, investment opportunities, and long-term financial planning to safeguard his interests. |
| Brand Building and Marketing | They work on enhancing Haaland’s public image, managing media interactions, and securing sponsorship deals. |
| Career Planning | A top agent helps players like Haaland make informed decisions about their career path, including club choices and playing leagues, to maximize their potential. |
| Personal and Professional Development | Beyond business, a good advisor offers emotional support and advice, helping players manage pressure and focus on their performance. |
Sources: EF11 Sports Management, All Football, Sporting News, TNT Sports,
Family Management: The Role of Dad
Erling Haaland’s father, Alf-Inge Haaland, plays a central role in his career and business ventures. He provides strategic advice and manages a complex portfolio.
This family-centric supervision structure has guided the Norwegian striker’s career choices and financial decisions since his early days in football. His father’s role includes strategic guidance, financial management, negotiations, and acting as a media shield.
Grounded Lifestyle and Giving Back
Philanthropic Efforts and Community Contributions
Haaland supports local clubs, especially in his hometown of Bryne, Norway. He also donates to charities, such as the City in the Community Foundation, which focuses on healthy lives through football.
According to Goal, in September 2023, the Man City star forward also gifted 175 boxes of football equipment to over 1,000 young children in his hometown of Byrne.
F.A.Q.
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What is Erling Haaland’s current salary and contract details?
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How much is his estimated net worth and market value?
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What business investments has he made off the pitch?
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How does his family influence his career management?
